Trimark Hospitality Group taps EV+ for hotel charging rollout

By AI, Created 10:13 AM UTC, May 20, 2026, /AGP/ – EV+ will deploy fully managed EV charging across Trimark Hospitality Group’s hotel portfolio in seven states under a zero-upfront-capital model. The deal is meant to add a guest amenity without increasing property-level operational burden, as demand for hotel EV charging grows.

Why it matters: - Trimark Hospitality Group is adding EV charging as a guest amenity across a multistate hotel portfolio, which can help attract EV-driving travelers and support hotel performance metrics. - The partnership uses a zero-upfront-capital model, so Trimark can add charging without diverting capital from other priorities. - The program is designed to be fully managed, reducing operational work for hotel teams.

What happened: - EV+ announced a long-term partnership with Trimark Hospitality Group on May 8, 2026. - The rollout will cover Trimark hotels in Arizona, California, Ohio, Oregon, New Mexico, Texas, and Washington. - Trimark selected EV+ to deliver charging as a premium amenity with commercial and operational management handled by EV+. - Trimark Hospitality Group is based in Seattle and operates upscale hospitality properties across the United States.

The details: - EV+ says it is the largest owner-operator of EV charging systems in the hospitality sector. - The company will handle system design, engineering, permitting, installation, maintenance, and 24/7 driver support. - EV+ will use J.D. Power’s top-rated Level 2 hardware and tailor each deployment to the property’s parking layout, guest profile, and local demand. - The partnership is structured around EV+’s Zero CapEx model, which requires no upfront capital from Trimark. - Trimark’s Hafiz Jiwani said more guests are arriving in EVs, asking about charging, and rewarding hotels that have it. - Jiwani said EV+ aligned with Trimark’s focus on occupancy, RevPAR, guest top box scores, and NOI. - EV+ CEO and Co-Founder Joseph Schottland said the company expects the program to support higher occupancy, RevPAR, guest satisfaction, and NOI. - EV+ operates across 43 states and offers fully managed EV charging programs across commercial real estate, including hotels, multifamily, and workplaces. - Trimark specializes in branded hotels serving business and extended-stay travelers.

Between the lines: - J.D. Power survey data cited in the release points to strong traveler demand for onsite charging, including 82% of EV drivers preferring hotels with charging, 61% willing to pay a premium, and half saying charging availability is a primary stay factor. - The partnership reflects a broader shift in hospitality, where EV charging is moving from optional perk to expected amenity. - EV+ is positioning its business as an asset-performance service, not just a charger vendor, which may appeal to owners who want infrastructure without adding internal complexity. - Trimark’s focus on disciplined operations suggests the hotel group is treating charging as a revenue and guest-satisfaction tool, not just a sustainability feature.

What’s next: - EV+ will deploy and manage charging across the Trimark portfolio over time, with each property configured for its specific needs. - The partnership is expected to support guest experience, EV traveler capture, and broader sustainability goals across the portfolio. - More information is available from EV+.

The bottom line: - Trimark is betting that fully managed EV charging can improve the guest experience without adding cost or operational strain, and EV+ is using the deal to expand its hotel footprint.